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Which cleansing shampoo is best?

A commercial recommendation prompt. We size how many people ask ChatGPT this from real search demand, then run it through ChatGPT to see which websites it recommends.

Est. people asking / mo
1.9K
CPC
$0.28
Total est. value / mo
$32
Common ways people ask this (15)
  • Which cleansing shampoo is best for oily hair?
  • Which cleansing shampoo is best for dry hair?
  • Which cleansing shampoo is best for color-treated hair?
  • Which cleansing shampoo is best for curly hair?
  • Which cleansing shampoo is best for fine hair?
  • Which cleansing shampoo is best for thick hair?
  • Which cleansing shampoo is best for buildup and residue?
  • Which cleansing shampoo is best for hard water buildup?
  • Which cleansing shampoo is best for itchy scalp?
  • Which cleansing shampoo is best for sensitive scalp?
  • Which cleansing shampoo is best for dandruff-prone hair?
  • Which cleansing shampoo is best for daily use?
  • Which cleansing shampoo is best for occasional deep cleansing?
  • Which cleansing shampoo is best for clarifying before treatments?
  • Which cleansing shampoo is best on a budget?

What ChatGPT actually answered

One of the 5 times we asked ChatGPT this, verbatim. The leaderboard below aggregates all 5 runs.

Websites ChatGPT recommends for this prompt

Aggregated across 5 runs (min 2/5 appearances). Estimated visits split the prompt's demand by rank. Sites matching the prompt's own brand are marked branded and excluded from the leaderboard.

RankWebsiteAppearsEst. visits / moEst. value / mo
1 redken.com 5/5 37 $10
2 neutrogena.com 5/5 22 $6
3 headandshoulders.com 4/5 15 $4
4 matrix.com 5/5 10 $2
5 lorealparisusa.com 5/5 7 $2
6 pantene.com 3/5 6 $1
7 paulmitchell.com 3/5 4 $1
8 amazon.com 2/5 3 $0
9 walmart.com 2/5 2 $0
10 target.com 2/5 2 $0
11 sephora.com 2/5 1 $0
12 ulta.com 2/5 1 $0
13 biolage.com 2/5 1 $0
14 olaplex.com 3/5 1 $0
15 paulaschoice.com 2/5 1 $0
16 pureology.com 3/5 0 $0
17 kerastase-usa.com 4/5 0 $0
18 briogeo.com 2/5 0 $0
19 ouai.com 3/5 0 $0
20 suave.com 4/5 0 $0
How is this estimated?

ChatGPT doesn't publish prompts, so we don't show logged conversations. We measure real demand for this topic from Google search volume, scale it to ChatGPT's user base (on average about 1 ChatGPT user for every 8 Google searchers, a ratio that varies by topic), and run the prompt through ChatGPT 5 times to record which websites it recommends and in what order. Estimated visits split that demand across the recommended sites by a click-through-by-rank curve. Every number is a modeled estimate, not measured analytics. Full methodology →