A commercial recommendation prompt. We size how many people ask ChatGPT this from real search demand, then run it through ChatGPT to see which websites it recommends.
One of the 5 times we asked ChatGPT this, verbatim. The leaderboard below aggregates all 5 runs.
Aggregated across 5 runs (min 2/5 appearances). Estimated visits split the prompt's demand by rank. Sites matching the prompt's own brand are marked branded and excluded from the leaderboard.
| Rank | Website | Appears | Est. visits / mo | Est. value / mo |
|---|---|---|---|---|
| 1 | gov.uk | 5/5 | 56 | $71 |
| 2 | energysavingtrust.org.uk | 3/5 | 33 | $42 |
| 4 | checkatrade.com | 4/5 | 15 | $19 |
| 5 | trustmark.org.uk | 4/5 | 11 | $14 |
| 6 | which.co.uk | 4/5 | 8 | $10 |
| 7 | nhbc.co.uk | 3/5 | 6 | $7 |
| 8 | homebuilding.co.uk | 4/5 | 5 | $6 |
| 9 | cibse.org | 2/5 | 4 | $4 |
| 10 | rockwool.com | 3/5 | 3 | $3 |
| 11 | knaufinsulation.co.uk | 3/5 | 2 | $2 |
| 12 | insulationmanufacturers.org.uk | 2/5 | 2 | $2 |
| 13 | bre.co.uk | 2/5 | 1 | $1 |
| 14 | screwfix.com | 3/5 | 1 | $1 |
| 15 | wickes.co.uk | 2/5 | 1 | $1 |
| 16 | superglass.co.uk | 2/5 | 1 | $0 |
ChatGPT doesn't publish prompts, so we don't show logged conversations. We measure real demand for this topic from Google search volume, scale it to ChatGPT's user base (on average about 1 ChatGPT user for every 8 Google searchers, a ratio that varies by topic), and run the prompt through ChatGPT 5 times to record which websites it recommends and in what order. Estimated visits split that demand across the recommended sites by a click-through-by-rank curve. Every number is a modeled estimate, not measured analytics. Full methodology →