A commercial recommendation prompt. We size how many people ask ChatGPT this from real search demand, then run it through ChatGPT to see which websites it recommends.
One of the 5 times we asked ChatGPT this, verbatim. The leaderboard below aggregates all 5 runs.
Aggregated across 5 runs (min 2/5 appearances). Estimated visits split the prompt's demand by rank. Sites matching the prompt's own brand are marked branded and excluded from the leaderboard.
| Rank | Website | Appears | Est. visits / mo | Est. value / mo |
|---|---|---|---|---|
| 1 | progressive.com | 5/5 | 25 | $170 |
| 2 | geico.com | 5/5 | 15 | $102 |
| 3 | statefarm.com | 5/5 | 10 | $68 |
| 4 | allstate.com | 5/5 | 7 | $46 |
| 5 | thezebra.com | 5/5 | 5 | $34 |
| 6 | nerdwallet.com | 5/5 | 4 | $25 |
| 7 | nationwide.com | 5/5 | 3 | $18 |
| 8 | libertymutual.com | 5/5 | 2 | $14 |
| 9 | usaa.com | 5/5 | 2 | $11 |
| 10 | farmers.com | 5/5 | 1 | $8 |
| 11 | bankrate.com | 5/5 | 1 | $6 |
| 12 | insurify.com | 4/5 | 1 | $5 |
| 13 | travelers.com | 4/5 | 1 | $4 |
| 14 | policygenius.com | 4/5 | 0 | $3 |
| 15 | compare.com | 5/5 | 0 | $2 |
| 16 | insurance.com brand | 2/5 | 0 | $2 |
| 17 | carinsurance.com | 2/5 | 0 | $1 |
| 18 | esurance.com | 2/5 | 0 | $1 |
| 19 | quotewizard.com | 3/5 | 0 | $1 |
| 20 | erieinsurance.com | 3/5 | 0 | $0 |
ChatGPT doesn't publish prompts, so we don't show logged conversations. We measure real demand for this topic from Google search volume, scale it to ChatGPT's user base (on average about 1 ChatGPT user for every 8 Google searchers, a ratio that varies by topic), and run the prompt through ChatGPT 5 times to record which websites it recommends and in what order. Estimated visits split that demand across the recommended sites by a click-through-by-rank curve. Every number is a modeled estimate, not measured analytics. Full methodology →