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What's the best candle?

A commercial recommendation prompt. We size how many people ask ChatGPT this from real search demand, then run it through ChatGPT to see which websites it recommends.

Est. people asking / mo
100K
CPC
$0.43
Total est. value / mo
$2.7K
Common ways people ask this (13)
  • What's the best candle for a strong scent throw?
  • What's the best candle for a subtle fragrance?
  • What's the best candle for relaxation?
  • What's the best candle for stress relief?
  • What's the best candle for sleep?
  • What's the best candle for home decor?
  • What's the best candle for a long burn time?
  • What's the best candle for a clean burn?
  • What's the best candle for a gift?
  • What's the best candle for sensitive noses?
  • What's the best candle for a budget purchase?
  • What's the best candle with natural ingredients?
  • What's the best candle with a wood wick?

What ChatGPT actually answered

One of the 5 times we asked ChatGPT this, verbatim. The leaderboard below aggregates all 5 runs.

Websites ChatGPT recommends for this prompt

Aggregated across 5 runs (min 2/5 appearances). Estimated visits split the prompt's demand by rank. Sites matching the prompt's own brand are marked branded and excluded from the leaderboard.

RankWebsiteAppearsEst. visits / moEst. value / mo
1 amazon.com 5/5 2.1K $884
2 etsy.com 5/5 1.2K $530
3 walmart.com 5/5 823 $353
4 joann.com 5/5 566 $243
5 michaels.com 5/5 412 $176
6 target.com 5/5 309 $132
8 diptyqueparis.com 4/5 175 $75
9 bathandbodyworks.com 5/5 134 $57
10 ikea.com 3/5 103 $44
11 bedbathandbeyond.com 4/5 82 $35
12 candlescience.com 3/5 62 $26
13 voluspa.com 3/5 51 $22
14 yankeecandle.com 2/5 41 $17
15 crateandbarrel.com 3/5 31 $13
16 wayfair.com 2/5 26 $11
17 potterybarn.com 3/5 21 $8
18 homesick.com 2/5 15 $6
19 pier1.com 2/5 12 $5
How is this estimated?

ChatGPT doesn't publish prompts, so we don't show logged conversations. We measure real demand for this topic from Google search volume, scale it to ChatGPT's user base (on average about 1 ChatGPT user for every 8 Google searchers, a ratio that varies by topic), and run the prompt through ChatGPT 5 times to record which websites it recommends and in what order. Estimated visits split that demand across the recommended sites by a click-through-by-rank curve. Every number is a modeled estimate, not measured analytics. Full methodology →