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What's the best camping gear?

A commercial recommendation prompt. We size how many people ask ChatGPT this from real search demand, then run it through ChatGPT to see which websites it recommends.

Est. people asking / mo
1.4M
CPC
$0.30
Total est. value / mo
$26K
Common ways people ask this (10)
  • What's the best camping gear for beginners?
  • What's the best camping gear for families?
  • What's the best camping gear for backpacking?
  • What's the best camping gear for car camping?
  • What's the best camping gear for winter camping?
  • What's the best camping gear for hot weather?
  • What's the best camping gear for solo camping?
  • What's the best camping gear for lightweight packing?
  • What's the best camping gear on a budget?
  • What's the best camping gear for RV camping?

What ChatGPT actually answered

One of the 5 times we asked ChatGPT this, verbatim. The leaderboard below aggregates all 5 runs.

Websites ChatGPT recommends for this prompt

Aggregated across 5 runs (min 2/5 appearances). Estimated visits split the prompt's demand by rank. Sites matching the prompt's own brand are marked branded and excluded from the leaderboard.

RankWebsiteAppearsEst. visits / moEst. value / mo
1 rei.com 5/5 28K $8.3K
2 campingworld.com 5/5 17K $5K
3 hipcamp.com 4/5 11K $3.3K
4 reserveamerica.com 4/5 7.6K $2.3K
5 recreation.gov 3/5 5.6K $1.7K
6 thedyrt.com 3/5 4.2K $1.2K
7 backcountry.com 3/5 3.1K $915
8 outdoorgearlab.com 3/5 2.4K $707
9 nps.gov 4/5 1.8K $541
10 alltrails.com 3/5 1.4K $416
11 basspro.com 3/5 1.1K $333
12 backpacker.com 2/5 833 $249
13 cabelas.com 3/5 694 $208
14 koa.com 3/5 555 $166
15 coleman.com 3/5 416 $124
16 decathlon.com 3/5 347 $104
17 msrgear.com 2/5 278 $83
18 stateparks.com 3/5 208 $62
19 tentrr.com 3/5 167 $49
20 outdoorproject.com 2/5 139 $41
How is this estimated?

ChatGPT doesn't publish prompts, so we don't show logged conversations. We measure real demand for this topic from Google search volume, scale it to ChatGPT's user base (on average about 1 ChatGPT user for every 8 Google searchers, a ratio that varies by topic), and run the prompt through ChatGPT 5 times to record which websites it recommends and in what order. Estimated visits split that demand across the recommended sites by a click-through-by-rank curve. Every number is a modeled estimate, not measured analytics. Full methodology →