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What's the best cake decorator?

A commercial recommendation prompt. We size how many people ask ChatGPT this from real search demand, then run it through ChatGPT to see which websites it recommends.

Est. people asking / mo
9.3K
CPC
$0.17
Total est. value / mo
$97
Common ways people ask this (10)
  • What's the best cake decorator for beginners?
  • What's the best cake decorator for professional bakers?
  • What's the best cake decorator for home bakers?
  • What's the best cake decorator for piping frosting?
  • What's the best cake decorator for fondant work?
  • What's the best cake decorator for detailed designs?
  • What's the best cake decorator for cupcakes?
  • What's the best cake decorator for large cakes?
  • What's the best cake decorator for budget-conscious buyers?
  • What's the best cake decorator for kids?

What ChatGPT actually answered

The 5 times we asked ChatGPT this, each answer verbatim. The leaderboard below aggregates all 5 runs.

You: What's the best cake decorator?
ChatGPT:
  1. wilton.com
  2. joann.com
  3. michaels.com
  4. sugarcraft.com
  5. satinfinefoods.com
  6. americancakedecorating.com
  7. craftsy.com
  8. bakingbusiness.com
  9. sugarpaste.co.uk
  10. cakesbylynz.com
  11. cakejournal.com
  12. thebakerskitchen.com
  13. acorncakedecorating.com
  14. sugarandsparrow.com
  15. tasteofhome.com
  16. allrecipes.com
  17. thekitchn.com
  18. youtube.com
  19. pinterest.com
  20. instagram.com

Websites ChatGPT recommends for this prompt

Aggregated across 5 runs (min 2/5 appearances). Estimated visits split the prompt's demand by rank. Sites matching the prompt's own brand are marked branded and excluded from the leaderboard.

Arrows show each site's rank change since Aug 2026.

RankWebsiteEst. visits / mo
1 wilton.com 185
2 craftsy.com 111
3 new allrecipes.com 74
4 ▲11 kingarthurbaking.com 51
5 ▲4 joann.com 37
6 ▲1 sugarcraft.com 28
7 new thekitchn.com 20
8 new tasteofhome.com 16
9 ▼5 americancakedecorating.com 12
10 ▲2 cakecentral.com 9
11 ▼6 youtube.com 7
12 ▼6 pinterest.com 6
13 ▲5 satinice.com 5
14 sallysbakingaddiction.com 4
15 ▼7 instagram.com 3
16 new fondantacademy.com 2
17 new cakeflix.com 2
How is this estimated?

ChatGPT doesn't publish prompts, so we don't show logged conversations. We measure real demand for this topic from Google search volume, scale it to ChatGPT's user base (on average about 1 ChatGPT user for every 8 Google searchers, a ratio that varies by topic), and run the prompt through ChatGPT 5 times to record which websites it recommends and in what order. Estimated visits split that demand across the recommended sites by a click-through-by-rank curve. Every number is a modeled estimate, not measured analytics. Full methodology →