New: ChatGPT now sends real traffic to the websites it recommends. See why it matters →
Home › Prompt category

What's the best holiday insurance to buy?

A commercial recommendation prompt. We size how many people ask ChatGPT this from real search demand, then run it through ChatGPT to see which websites it recommends.

Est. people asking / mo
1.5K
CPC
$2.97
Total est. value / mo
$279
Common ways people ask this (12)
  • What's the best holiday insurance to buy for a single trip?
  • What's the best holiday insurance to buy for multiple trips?
  • What's the best holiday insurance to buy for family travel?
  • What's the best holiday insurance to buy for seniors?
  • What's the best holiday insurance to buy for pre-existing conditions?
  • What's the best holiday insurance to buy for winter sports?
  • What's the best holiday insurance to buy for adventure travel?
  • What's the best holiday insurance to buy for cruise travel?
  • What's the best holiday insurance to buy for backpacking?
  • What's the best budget holiday insurance to buy?
  • What's the best holiday insurance to buy for long trips?
  • What's the best holiday insurance to buy for international travel?

What ChatGPT actually answered

One of the 5 times we asked ChatGPT this, verbatim. The leaderboard below aggregates all 5 runs.

Websites ChatGPT recommends for this prompt

Aggregated across 5 runs (min 2/5 appearances). Estimated visits split the prompt's demand by rank. Sites matching the prompt's own brand are marked branded and excluded from the leaderboard.

RankWebsiteAppearsEst. visits / moEst. value / mo
1 comparethemarket.com 5/5 30 $89
2 confused.com 5/5 18 $53
3 moneysupermarket.com 5/5 12 $35
4 directline.com 5/5 8 $24
5 admiral.com 5/5 6 $17
6 postoffice.co.uk 5/5 5 $13
7 insureandgo.com 5/5 3 $9
8 staysure.co.uk 5/5 3 $7
9 aviva.co.uk 3/5 2 $5
10 gocompare.com 4/5 2 $4
11 axa.co.uk 3/5 1 $3
12 allianz-assistance.co.uk 2/5 1 $2
13 allianztravelinsurance.co.uk 2/5 1 $2
14 tescobank.com 2/5 1 $1
15 holidayextras.com 2/5 0 $1
16 virginmoney.com 2/5 0 $1
17 travelsupermarket.com 2/5 0 $0
18 coverwise.co.uk 3/5 0 $0
19 worldnomads.com 2/5 0 $0
20 holidayextras.co.uk 2/5 0 $0
How is this estimated?

ChatGPT doesn't publish prompts, so we don't show logged conversations. We measure real demand for this topic from Google search volume, scale it to ChatGPT's user base (on average about 1 ChatGPT user for every 8 Google searchers, a ratio that varies by topic), and run the prompt through ChatGPT 5 times to record which websites it recommends and in what order. Estimated visits split that demand across the recommended sites by a click-through-by-rank curve. Every number is a modeled estimate, not measured analytics. Full methodology →