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What's the best brand of chips?

A commercial recommendation prompt. We size how many people ask ChatGPT this from real search demand, then run it through ChatGPT to see which websites it recommends.

Est. people asking / mo
1.9K
CPC
$0.07
Total est. value / mo
$8
Common ways people ask this (11)
  • What's the best brand of chips for potato chips?
  • What's the best brand of chips for tortilla chips?
  • What's the best brand of chips for kettle chips?
  • What's the best brand of chips for healthy snacking?
  • What's the best brand of chips for low-sodium options?
  • What's the best brand of chips for spicy flavors?
  • What's the best brand of chips for barbecue flavor?
  • What's the best brand of chips for sour cream and onion flavor?
  • What's the best brand of chips for family-sized bags?
  • What's the best brand of chips for budget shoppers?
  • What's the best brand of chips for parties?

What ChatGPT actually answered

One of the 5 times we asked ChatGPT this, verbatim. The leaderboard below aggregates all 5 runs.

Websites ChatGPT recommends for this prompt

Aggregated across 5 runs (min 2/5 appearances). Estimated visits split the prompt's demand by rank. Sites matching the prompt's own brand are marked branded and excluded from the leaderboard.

RankWebsiteAppearsEst. visits / moEst. value / mo
1 lays.com 5/5 37 $2
2 ruffles.com 5/5 22 $1
3 doritos.com 5/5 15 $1
4 pringles.com 5/5 10 $0
5 cheetos.com 5/5 7 $0
6 fritolay.com 4/5 6 $0
7 cape-cod.com 5/5 4 $0
8 kettlebrand.com 4/5 3 $0
9 tostitos.com 4/5 2 $0
10 utzsnacks.com 5/5 2 $0
11 walkers.co.uk 4/5 1 $0
12 takis.us 4/5 1 $0
13 herrs.com 4/5 1 $0
14 fritos.com 2/5 1 $0
15 paqui.com 2/5 1 $0
16 sunchips.com 2/5 0 $0
17 missvickies.com 2/5 0 $0
18 boulderbrands.com 2/5 0 $0
19 popchips.com 2/5 0 $0
How is this estimated?

ChatGPT doesn't publish prompts, so we don't show logged conversations. We measure real demand for this topic from Google search volume, scale it to ChatGPT's user base (on average about 1 ChatGPT user for every 8 Google searchers, a ratio that varies by topic), and run the prompt through ChatGPT 5 times to record which websites it recommends and in what order. Estimated visits split that demand across the recommended sites by a click-through-by-rank curve. Every number is a modeled estimate, not measured analytics. Full methodology →