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What are the best binoculars?

A commercial recommendation prompt. We size how many people ask ChatGPT this from real search demand, then run it through ChatGPT to see which websites it recommends.

Est. people asking / mo
46K
CPC
$0.23
Total est. value / mo
$657
Common ways people ask this (10)
  • What are the best binoculars for birdwatching?
  • What are the best binoculars for hunting?
  • What are the best binoculars for stargazing?
  • What are the best binoculars for travel?
  • What are the best binoculars for kids?
  • What are the best binoculars for beginners?
  • What are the best compact binoculars?
  • What are the best binoculars for low light?
  • What are the best budget binoculars?
  • What are the best binoculars with image stabilization?

What ChatGPT actually answered

One of the 5 times we asked ChatGPT this, verbatim. The leaderboard below aggregates all 5 runs.

Websites ChatGPT recommends for this prompt

Aggregated across 5 runs (min 2/5 appearances). Estimated visits split the prompt's demand by rank. Sites matching the prompt's own brand are marked branded and excluded from the leaderboard.

RankWebsiteAppearsEst. visits / moEst. value / mo
1 vortexoptics.com 5/5 920 $211
2 zeiss.com 5/5 552 $126
3 amazon.com 5/5 368 $84
4 leica-camera.com 5/5 253 $58
5 celestron.com 4/5 184 $42
6 swarovskioptik.com 5/5 138 $31
7 nikonusa.com 4/5 101 $23
8 bushnell.com 4/5 78 $17
9 walmart.com 5/5 60 $13
10 binoculars.com 3/5 46 $10
12 nikon.com 2/5 28 $6
13 bestbuy.com 5/5 23 $5
14 barska.com 3/5 18 $4
15 hawkeoptics.com 2/5 14 $3
16 basspro.com 3/5 12 $2
17 cabelas.com 3/5 9 $2
18 opticsplanet.com 2/5 7 $1
19 athlonoptics.com 2/5 6 $1
20 rei.com 2/5 5 $1
How is this estimated?

ChatGPT doesn't publish prompts, so we don't show logged conversations. We measure real demand for this topic from Google search volume, scale it to ChatGPT's user base (on average about 1 ChatGPT user for every 8 Google searchers, a ratio that varies by topic), and run the prompt through ChatGPT 5 times to record which websites it recommends and in what order. Estimated visits split that demand across the recommended sites by a click-through-by-rank curve. Every number is a modeled estimate, not measured analytics. Full methodology →