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Which Big Four accounting firm is best?

A commercial recommendation prompt. We size how many people ask ChatGPT this from real search demand, then run it through ChatGPT to see which websites it recommends.

Est. people asking / mo
25K
CPC
$0.73
Total est. value / mo
$1.1K
Common ways people ask this (14)
  • Which Big Four accounting firm is best for audit?
  • Which Big Four accounting firm is best for tax?
  • Which Big Four accounting firm is best for consulting?
  • Which Big Four accounting firm is best for advisory services?
  • Which Big Four accounting firm is best for a global career?
  • Which Big Four accounting firm is best for students and graduates?
  • Which Big Four accounting firm is best for work-life balance?
  • Which Big Four accounting firm is best for pay and benefits?
  • Which Big Four accounting firm is best for technology and data roles?
  • Which Big Four accounting firm is best for risk and assurance?
  • Which Big Four accounting firm is best for small-business clients?
  • Which Big Four accounting firm is best for large enterprise clients?
  • Which Big Four accounting firm is best for international assignments?
  • Which Big Four accounting firm is best for remote or hybrid work?

What ChatGPT actually answered

One of the 5 times we asked ChatGPT this, verbatim. The leaderboard below aggregates all 5 runs.

Websites ChatGPT recommends for this prompt

Aggregated across 5 runs (min 2/5 appearances). Estimated visits split the prompt's demand by rank. Sites matching the prompt's own brand are marked branded and excluded from the leaderboard.

RankWebsiteAppearsEst. visits / moEst. value / mo
1 pwc.com 5/5 503 $366
2 deloitte.com 5/5 302 $220
3 ey.com 5/5 201 $146
4 kpmg.com 5/5 138 $100
5 accountingtoday.com 4/5 101 $73
6 big4accountingfirms.com 3/5 75 $55
7 journalofaccountancy.com 3/5 55 $40
8 forbes.com 3/5 43 $31
10 wsj.com 3/5 25 $18
11 goingconcern.com 2/5 20 $14
12 reuters.com 3/5 15 $11
13 investopedia.com 3/5 13 $9
14 bloomberg.com 3/5 10 $7
15 cpa.com 2/5 8 $5
16 aicpa-cima.com 2/5 6 $4
17 indeed.com 3/5 5 $3
18 linkedin.com 3/5 4 $2
19 glassdoor.com 3/5 3 $2
How is this estimated?

ChatGPT doesn't publish prompts, so we don't show logged conversations. We measure real demand for this topic from Google search volume, scale it to ChatGPT's user base (on average about 1 ChatGPT user for every 8 Google searchers, a ratio that varies by topic), and run the prompt through ChatGPT 5 times to record which websites it recommends and in what order. Estimated visits split that demand across the recommended sites by a click-through-by-rank curve. Every number is a modeled estimate, not measured analytics. Full methodology →