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What's the best birthday cake?

A commercial recommendation prompt. We size how many people ask ChatGPT this from real search demand, then run it through ChatGPT to see which websites it recommends.

Est. people asking / mo
130K
CPC
$0.20
Total est. value / mo
$1.5K
Common ways people ask this (12)
  • What's the best birthday cake for kids?
  • What's the best birthday cake for adults?
  • What's the best birthday cake for a first birthday?
  • What's the best birthday cake for a milestone birthday?
  • What's the best birthday cake for chocolate lovers?
  • What's the best birthday cake for vanilla lovers?
  • What's the best birthday cake for a small party?
  • What's the best birthday cake for a large party?
  • What's the best birthday cake on a budget?
  • What's the best birthday cake for gluten-free diets?
  • What's the best birthday cake for a themed party?
  • What's the best birthday cake for a cake smash?

What ChatGPT actually answered

One of the 5 times we asked ChatGPT this, verbatim. The leaderboard below aggregates all 5 runs.

Websites ChatGPT recommends for this prompt

Aggregated across 5 runs (min 2/5 appearances). Estimated visits split the prompt's demand by rank. Sites matching the prompt's own brand are marked branded and excluded from the leaderboard.

RankWebsiteAppearsEst. visits / moEst. value / mo
1 walmart.com 4/5 2.5K $500
2 bettycrocker.com 5/5 1.5K $300
3 allrecipes.com 4/5 1K $200
4 wilton.com 5/5 688 $137
5 tasteofhome.com 4/5 500 $100
7 williams-sonoma.com 2/5 275 $55
8 instacart.com 3/5 213 $42
9 target.com 2/5 163 $32
10 foodnetwork.com 3/5 125 $25
11 weddingwire.com 2/5 100 $20
12 kingarthurbaking.com 2/5 75 $15
13 pillsbury.com 2/5 63 $12
14 marthastewart.com 2/5 50 $10
15 goldbelly.com 2/5 38 $7
16 kraftrecipes.com 2/5 31 $6
How is this estimated?

ChatGPT doesn't publish prompts, so we don't show logged conversations. We measure real demand for this topic from Google search volume, scale it to ChatGPT's user base (on average about 1 ChatGPT user for every 8 Google searchers, a ratio that varies by topic), and run the prompt through ChatGPT 5 times to record which websites it recommends and in what order. Estimated visits split that demand across the recommended sites by a click-through-by-rank curve. Every number is a modeled estimate, not measured analytics. Full methodology →