A commercial recommendation prompt. We size how many people ask ChatGPT this from real search demand, then run it through ChatGPT to see which websites it recommends.
One of the 5 times we asked ChatGPT this, verbatim. The leaderboard below aggregates all 5 runs.
Aggregated across 5 runs (min 2/5 appearances). Estimated visits split the prompt's demand by rank. Sites matching the prompt's own brand are marked branded and excluded from the leaderboard.
| Rank | Website | Appears | Est. visits / mo | Est. value / mo |
|---|---|---|---|---|
| 1 | cerave.com | 5/5 | 413 | $309 |
| 2 | skinceuticals.com | 5/5 | 248 | $185 |
| 3 | neutrogena.com | 5/5 | 165 | $123 |
| 4 | olay.com | 5/5 | 113 | $85 |
| 5 | paulaschoice.com | 5/5 | 83 | $61 |
| 6 | theordinary.com | 5/5 | 62 | $46 |
| 7 | lorealparisusa.com | 4/5 | 45 | $34 |
| 8 | rocskincare.com | 4/5 | 35 | $26 |
| 9 | clinique.com | 4/5 | 27 | $20 |
| 10 | laroche-posay.us | 3/5 | 21 | $15 |
| 11 | lancome-usa.com | 4/5 | 17 | $12 |
| 12 | estee.com | 3/5 | 12 | $9 |
| 13 | kiehls.com | 3/5 | 10 | $7 |
| 14 | dermalogica.com | 2/5 | 8 | $6 |
| 15 | sephora.com | 3/5 | 6 | $4 |
| 16 | ulta.com | 3/5 | 5 | $3 |
| 17 | dermstore.com | 3/5 | 4 | $3 |
| 18 | ponds.com | 2/5 | 3 | $2 |
| 19 | vichyusa.com | 3/5 | 2 | $1 |
| 20 | eucerinus.com | 3/5 | 2 | $1 |
ChatGPT doesn't publish prompts, so we don't show logged conversations. We measure real demand for this topic from Google search volume, scale it to ChatGPT's user base (on average about 1 ChatGPT user for every 8 Google searchers, a ratio that varies by topic), and run the prompt through ChatGPT 5 times to record which websites it recommends and in what order. Estimated visits split that demand across the recommended sites by a click-through-by-rank curve. Every number is a modeled estimate, not measured analytics. Full methodology →