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What's the best 529 savings plan?

A commercial recommendation prompt. We size how many people ask ChatGPT this from real search demand, then run it through ChatGPT to see which websites it recommends.

Est. people asking / mo
2.3K
CPC
$1.20
Total est. value / mo
$168
Common ways people ask this (15)
  • Which 529 savings plan should I choose for a newborn?
  • Which 529 savings plan should I choose for a toddler?
  • Which 529 savings plan should I choose for a teenager?
  • Which 529 savings plan should I choose for a state resident?
  • Which 529 savings plan should I choose for out-of-state families?
  • Which 529 savings plan should I choose for a low-fee option?
  • Which 529 savings plan should I choose for tax benefits?
  • Which 529 savings plan should I choose for college savings?
  • Which 529 savings plan should I choose for K-12 education savings?
  • Which 529 savings plan should I choose for graduate school savings?
  • Which 529 savings plan should I choose for beginners?
  • Which 529 savings plan should I choose for a conservative investor?
  • Which 529 savings plan should I choose for an aggressive investor?
  • Which 529 savings plan should I choose for a large family?
  • Which 529 savings plan should I choose if I want flexible investment options?

What ChatGPT actually answered

One of the 5 times we asked ChatGPT this, verbatim. The leaderboard below aggregates all 5 runs.

Websites ChatGPT recommends for this prompt

Aggregated across 5 runs (min 2/5 appearances). Estimated visits split the prompt's demand by rank. Sites matching the prompt's own brand are marked branded and excluded from the leaderboard.

RankWebsiteAppearsEst. visits / moEst. value / mo
1 savingforcollege.com 5/5 45 $54
2 irs.gov 5/5 27 $32
3 fidelity.com 5/5 18 $21
4 vanguard.com 5/5 12 $14
5 schwab.com 5/5 9 $10
6 ny529.com 3/5 7 $8
7 collegeadvantage.com 3/5 5 $5
8 investor.gov 2/5 4 $4
9 morningstar.com 3/5 3 $3
10 blackrock.com 4/5 2 $2
11 statefarm.com 3/5 2 $2
12 brightstart.com 2/5 1 $1
13 ny.gov 2/5 1 $1
14 path2college529.com 3/5 1 $1
15 tdameritrade.com 2/5 1 $0
16 bankofamerica.com 2/5 1 $0
17 bankrate.com 2/5 0 $0
18 nerdwallet.com 2/5 0 $0
How is this estimated?

ChatGPT doesn't publish prompts, so we don't show logged conversations. We measure real demand for this topic from Google search volume, scale it to ChatGPT's user base (on average about 1 ChatGPT user for every 8 Google searchers, a ratio that varies by topic), and run the prompt through ChatGPT 5 times to record which websites it recommends and in what order. Estimated visits split that demand across the recommended sites by a click-through-by-rank curve. Every number is a modeled estimate, not measured analytics. Full methodology →