A commercial recommendation prompt. We size how many people ask ChatGPT this from real search demand, then run it through ChatGPT to see which websites it recommends.
One of the 5 times we asked ChatGPT this, verbatim. The leaderboard below aggregates all 5 runs.
Aggregated across 5 runs (min 2/5 appearances). Estimated visits split the prompt's demand by rank. Sites matching the prompt's own brand are marked branded and excluded from the leaderboard.
| Rank | Website | Appears | Est. visits / mo | Est. value / mo |
|---|---|---|---|---|
| 1 | irs.gov | 5/5 | 920 | $2.1K |
| 2 | fidelity.com | 5/5 | 552 | $1.3K |
| 3 | schwab.com | 5/5 | 368 | $839 |
| 4 | vanguard.com | 5/5 | 253 | $576 |
| 5 | empower.com | 5/5 | 184 | $419 |
| 6 | investor.gov | 3/5 | 138 | $314 |
| 7 | principal.com | 5/5 | 101 | $230 |
| 8 | bankrate.com | 5/5 | 78 | $178 |
| 9 | nerdwallet.com | 4/5 | 60 | $136 |
| 10 | transamerica.com | 4/5 | 46 | $104 |
| 11 | forbes.com | 4/5 | 37 | $83 |
| 12 | johnhancock.com | 3/5 | 28 | $62 |
| 13 | dol.gov | 2/5 | 23 | $52 |
| 14 | tiaa.org | 2/5 | 18 | $41 |
| 15 | investopedia.com | 2/5 | 14 | $31 |
| 16 | smartasset.com | 4/5 | 12 | $26 |
| 17 | guideline.com | 3/5 | 9 | $20 |
| 18 | morningstar.com | 3/5 | 7 | $15 |
| 19 | humaninterest.com | 2/5 | 6 | $12 |
| 20 | nationwide.com | 2/5 | 5 | $10 |
ChatGPT doesn't publish prompts, so we don't show logged conversations. We measure real demand for this topic from Google search volume, scale it to ChatGPT's user base (on average about 1 ChatGPT user for every 8 Google searchers, a ratio that varies by topic), and run the prompt through ChatGPT 5 times to record which websites it recommends and in what order. Estimated visits split that demand across the recommended sites by a click-through-by-rank curve. Every number is a modeled estimate, not measured analytics. Full methodology →